Our mission is to provide the ultimate automobile buying experience by purchasing quality automobiles at the best prices and passing the savings on to our customers.

Valu Ford & Chrysler Reservation System
Fill out the lead form to start the reservation process and click the submit button.
One of our salesperson will get back to you as soon as possible and will walk you through the process of reserving your vehicle.
Don’t See Anything You Like? Give us a call at (320) 589-1010.

What is a car’s wholesale value and how is it determined?

A car’s wholesale price or value can mean several things, but in this context it means the price a dealer would pay to purchase a vehicle from the manufacturer or an auction. This is a measurement that translates into a dealer’s cost—the pre-sale total investment in a particular car. The difference between the seller’s asking price and the seller’s cost is the profit margin. In some instances this profit margin can be higher than what it would be for a new car.

Factors that determine a car’s wholesale value include:

  • Vehicle condition – Whether the car is in mint, good, or poor condition.
  • Vehicle age – The model year.
  • Current estimated vehicle value – Determined by Kelley Blue Book, Edmunds and other value databases.