*Total discounts include MSRP - dealer discount and cash rebates. Additional $1,750 in Trade-In Assistance Bonus Cash (Program #30608) available to customers who currently own a 1995 or newer or lease a Ford, Lincoln, Mercury, or competitive car, truck, or SUV who trade in or have an expiring lease. Eligible on 2020 Ford F-150 XLT. Take new retail delivery from dealer stock by 09/30/2020. See dealer for complete details.