Bronco Day: Ford’s Celebration

For Ford, Ford drivers, and Ford fans alike, August 11th, 2020 marked a special day of celebration. This day—which Ford dubbed “Bronco Day”—marked the 55th anniversary of the day when the original Ford Bronco was released on the mainstream auto market on August 11, 1965. 

The Ford Bronco has earned a significant amount of hype in 2020. After many years of waiting and hoping and circulating rumors, Ford finally officially announced the upcoming release of the revitalized, revamped Ford Bronco for the 2021 model year. The original Ford Bronco was the first SUV in Ford’s vehicle lineup. It was a legendary model that changed the auto industry forever, but Ford abruptly discontinued the original Bronco 2-door SUV in 1996 as a result of changing trends in the auto industry that led to significant declines in sales for the Bronco. 

For the 2021 model year, the legendary Ford Bronco is finally making a comeback. Ford unveiled many of the features of the 2021 Bronco—which will hit the market for the upcoming model year as a midsize, 4-door SUV—back in June 2020. This unveiling excited Ford fans across the globe, but Ford wasn’t done yet. 

In honor of the 55th anniversary of the original Ford Bronco, Ford hosted Bronco Day on August 11th, 2020. Bronco Day served as a promotional event for the 2021 Bronco and also paid homage to the original Bronco from which the all-new Bronco descends. If you’re curious how Ford chose to celebrate their Bronco on its special day, here are 3 things you may have missed if you didn’t tune into Bronco Day on August 11th. 

1. Inspirational Prototypes 

One of the most exciting features of the 2021 Ford Bronco is its customizability. Ford has promised to offer a wide range of customization and personalization options for the 2021 Bronco. This automaker has partnered with aftermarket parts makers and will offer an expanded Ford Performance accessory catalog chock-full of available accessories for the 2021 Ford Bronco. 

On Bronco Day on August 11th, Ford unveiled 5 inspirational 2021 Bronco models—each of which showcased different accessories and add-ons that will be available for Ford drivers when the Bronco is released for 2021. These 5 customized models were dubbed ‘adventure concepts’ and were paraded on Bronco Day with

accessories including a Yakima platform roof rack, custom-made limb risers, a high-lift jack and axe holder, and much more. 

2. More Info About Off-Roadeo 

Earlier this year, Ford announced their plans to build four outdoor adventure parks built specifically for off-roading. These parks will serve as places for adventurous Ford drivers to off-road safely, explore different terrains, and test the limits of their own vehicle in a safe and exciting outdoor environment. 

Since Ford’s announcement regarding their plans to open these four Off-Roadeo adventure parks, Ford drivers have been eagerly awaiting the release of additional information about these parks and their locations. Ford celebrated Bronco Day 2020 with a special announcement that the first of their four Off-Roadeo parks will be located in Austin, Texas. 

3. Announcement About Baja 

The SCORE Baja 1000 is an annual race that takes place every year on the Baja California Peninsula. The Ford Bronco race truck competed in this well-known racing competition back in 2019, but was, unfortunately, unable to finish the race due to a host of unfortunate events. At one point during the race, another race truck actually rolled and fell over onto the Bronco on the tracks. Righting both cars and clearing the tracks took up a lot of precious time, and this freak accident contributed significantly to the Bronco truck’s inability to finish the race in a timely manner. 

Ford chose Bronco Day as the perfect time to announce that the Bronco will be returning to compete once again in the SCORE Baja 1000, which will be hosted in November of this year. Bronco fans are hopeful that the Bronco race truck will make a comeback and show up the competition in the race this year in order to make up for its underwhelming performance on the track in 2019.

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